Even before COVID-19 hit, communities across North America had identified remote workers as a key audience for resident attraction activities. Remote workers are a prime target for smaller communities: these younger, educated, and relatively affluent individuals are looking for a high quality of life paired with low costs of living and maybe even a greater connection to the outdoors.
With COVID-19, the remote workforce has boomed. Companies increasingly recognize the viability of remote work, and more and more jobs will go remote — permanently. With smart, well-designed programs, smaller communities can attract many of these remote workers as residents. Click the link below to read about how communities are successfully getting remote workers to pack their bags and make the move.