Investment Attraction and Trade Promotion

Services

We Are Experts on Investment and Trade

At Qatalyst, we understand investment attraction and trade promotion. Our team of experts has conducted over 250 studies focused on investment, trade promotion, economic development, international marketing, and cluster development for jurisdictions at all levels. From small municipalities like Cumberland and Chilliwack, all the way to major federal economic development agencies like FedDev Ontario and Western Economic Diversification, we work closely with our clients to help them achieve their investment attraction and trade promotion goals.

The Qatalyst difference stems from our in-depth understanding of the factors that drive investment and trade; our expertise and knowledge of key target sectors; and our experience in designing high-impact investment attraction and trade promotion plans. Implementing robust research programs to collect valuable data and generate buy-in from key stakeholders, we help clients identify:

What We Do

• Short-term, medium-term and long-term objectives for investment and trade
• Key target sectors and opportunities on which investment attraction and trade promotion activities should focus
• Key elements to implement as part of a strategy, such as lead generation, partnering with other organizations, connecting with industry networks, and building investment readiness
• Branding, value propositions, core messaging, and opportunities for brand differentiation
• Recommendations for outward-facing communications, including recommendations for websites, investment and trade portals, creative plans, marketing collateral, media and public relations plans, and other key aspects
• The steps needed to achieve the goals
• Resource requirements
• Potential or prospective sources of funding